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Via The Rasberry Experience you get to see my fun side but I also have a business side. Luckily, I am able to combine business with pleasure by using my interests and talents in beauty, fashion, writing and social media to help others.
My focus is branding – online and off. I tell my clients, and anyone else who will listen, that YOU are your brand. While branding consists of all the things you might think of such as a logo, color scheme, website, marketing materials, etc., I operate on the premise that it also includes your social presence and your physical presence. To that end, I assist small business owners and individuals with developing and/or enhancing their social presence as well as their physical presence i.e. personal style.
In a nutshell, your social presence is how your brand (you, your company or organization) is perceived by the world via social media and social platforms. Having a social presence is critical to brand management; however, it should not be your only consideration. Traditional media still has it’s place in marketing and branding and should also be considered. Additionally, when you are out and about in the world, people don’t immediately see your website or marketing materials, but they do see YOU. Your personal style should mirror how you would like for people to perceive you and your business.
Every individual, nonprofit organization and for profit entity should ask these questions when considering your brand’s place in the world:
What is your social presence? Do you have one? Do you even know what it means?
Do you have any social networking accounts? If not, why not? If so, are you utilizing them effectively?
Do you have a website or blog? ? If not, why not? If so, how often do you post content?
How effectively are you communicating your brand’s message? Are you utilizing the social media tools available to you?
Do you know what people are saying about your brand? How do you engage your audience?
I realize that not everyone has the time, or even knows how, to utilize these tools; yet in today’s 2.0 world some utilization of social media is critical to brand management.
As an owner or executive, what does your personal style, including the way you speak, your makeup, wardrobe, etc. convey? Is it the message that you want to send? Not sure? Need help? That’s where I come in!
I can provide you, your company or organization with brand management in the form of new media and image consulting. Services include:
SOCIAL MEDIA
Development
of targeted social strategy designed to increase brand awareness
Implementation of strategy via various platforms
Wordpress Website/Blog set-up and/or management
Monitoring of online conversations about brand
Community management/engagement
Social network account set-up
Live-blogging of events (blogging about the event during the event)
Live-tweeting of events (tweeting about the event during the event)
WORKSHOPS
Social Media for Business 101
Personal Branding/Discovering Your Personal Style
PHONE CONSULTATIONS
30, 60 or 90 minute phone consultations available to discuss social media strategies, tools, branding, personal style, etc.
PUBLIC RELATIONS / MARKETING
Official Bios
Press Releases
Newsletters / Marketing Materials
Coverage and Promotion of Events via Social Media
WRITING
Content Development (Blog, Website, Newsletters, Email Campaigns)
IMAGE CONSULTING
Makeup Consultation
Wardrobe Consultation
Overall Presentation (i.e. how you present yourself when in front of others, doing an interview, on video, etc.)
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Contact me at tamara@msrasberryinc.com for more information.
